I've tried dozens. This is THE BEST... not "close to" the best, but THE ABSOLUTE best -- aftershave that has ever been invented. It refreshes and soothes. It has a nice tingly feel. It has a lovely aroma, that is light and dissipates quickly so it wont interfere if you want to use a cologne too. It is cooling and bracing, especially if you live in a warm climate. The menthol and eucalyptus smell fantastic (WARNING -- if you are allergic to eucalyptus then you should stay away!) The witch hazel in it soothes any small nicks you might get in your shave. Some shaving creams tend to make your (or, at least, my) face feel somewhat greasy or oily later in the day -- but a post-shave application of Proraso completely eliminates that after-effect, leaving your face smooth but not oily or greasy. Having discovered it, I go through gallons of this stuff. This ranks right up there -- with the likes of Michaelangelo, Verdi, pasta, Ferrari, Gucci, Bulgari, etc.-- as one of the Italians' great contributions to humanity.