Alpha One Niner is a very practical brand. The founder of the company has spent much of his life traveling and has a vast array of military experience which has given him the practical experience of knowing what's really important when on the move. When traveling, going to the gym, or working a job like a fireman where you have to live in multiple locations, being organized is the key to your sanity. These dopp kits are going to be large enough to hold those shaving essentials, compact enough to not fill the entire suitcase, and tough enough to withstand years of use. Really, they are made to take some serious abuse when you travel. Pick one up while you can, because they seem to fly off our shelves.