Wet Shaving, Luxury Grooming and Smiles

It all started with three cousins, a big city, and a dream. In the late 19th century, the Gomez boys struck out for Madrid and apprenticeships in a relative's drugstore. Within a few years, they bought the store and became fixtures in the community, entertaining celebrities and international travelers who brought them the news of the day. In 1912, one such gathering sparked a revolutionary idea for the cousins. A traveling salesman introduced them to Central European cologne, which they were certain they could improve upon by using the pure countryside ingredients and fragrances of their forgotten youth. A century later, the Alvarez Gomez line of personal care products is a fixture in every cultured home and high-end hotel throughout Spain. Clean, pure, and simple, they're the the fragrances of dignity, hard work, and for the Gomez family, the actual smell of success.

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