I've never bothered to grow a beard because of the coarseness of my facial hair. I do; however, want a short beard so thought I'd try a beard oil. Looking around, it is very expensive. I decided to try Burroughs. I think this is an excellent product. Even though the price is not much less than others, the amount of the oil needed makes it well worth the price. I love the smell and how it makes my face feel. A very good product.