Looking good and doing good don't always go hand-in-hand, but Choice Beard is out to change all that. The facial hair enthusiasts behind the products started out with a mission to improve the average beard and have moved on from there to improving the world, one sale at a time. Each purchase of Choice Beard's all-natural, rejuvenating oils and grooming products helps them to offer assistance to partners like the Intrepid Fallen Heroes Fund. That means that while you're taming the itch that comes with growing your facial hair, maintaining the softness and health of the skin underneath your established beard, or keeping your whiskers unbeatably soft and smelling great, you're also giving back to the world with more than just your fantastically manly, well-groomed appearance. The clean scents of the outdoors and the pure ingredients will bring you back to nature; the company mission will revive your faith in human nature.