I've tried a lot of different face moisturizers and this one is by far the best of the bunch. It goes on very smoothly and is almost instantly absorbed, leaving my face looking natural, not oily and my skin feeling smooth and supple. Unlike a lot of grooming products that I like to use in a rotation, this is the one and only moisturizer for me. Expensive yes, but my face is worth it. And a single bottle will last for months of nearly daily use. TGR makes grooming products of the highest quality, and their moisturizer leads the way.