High Life Pomade comes to us from the famous hair care brand, DAX. Actually, rewind a little, and it was the creation of a guy named Adam, a painter and tattoo artist. A few years of tinkering led to the brand you see today, and it took off. Made with super high quality ingredients with Emu oil as a special anti-greasy addition. As he also owns a tattoo and barbershop, and all the travel that goes along with owning your own business, he decided to offer it up for sale. DAX saw the offer and purchased it back in the spring of 2013. It's just as good as it always was, just now a lot more of this amazing pomade is being made.