This is one of those instances where you should not judge the product by its price. I tried it on a lark, and found this shaving stick to be just as good as those costing twice and much. Rich lather. Easy to use. Great clean scent. Really, it all you could ask for. Okay, I'd like to see it in a case instead of the box it comes in. but boxes are less expensive, so that keeps the price down. If you are just trying shaving sticks, this is a great place to begin. Just remember to use just a little extra water, and your blade will glide across your face.