I know some use this as a after shave but, I wet my beard with warm water, then I put on shaving oil from Walmart, about $3.50 then I wet again, with water. Now the magic, rub this cream on my face and shave. WOW is all you will be saying. No need to soap up with a brush and soap. Its to easy and a hugh cost saver over a short period of time. enjoy I use a EJ 89 razor with feather blades. I should of done this 30 years ago.