I bought this primarily to use as an after shave product, but decided to actually try it in my pre shave prep (normally I use pre shave oil, which works well for me). I am happy to report that it far exceeded my expectations! After showering, I found this Proraso Cream really softened my whiskers and provided for an extremely smooth shave (I used C.O. Bigelow cream and a Merkur Progress razor with a Shark blade for this trial). For my after shave treatment I first used Proraso splash, and a few minutes later, followed up with this Proraso Pre Cream. Talk about a cool, refreshing way to get the day going. I will definitely be using the Pre Cream now as part of my rotation pre and post shave - it's fantastic! Two quick points: one, I only used a small amount for pre shave and used more for after shave and found that that was effective. Secondly, you have to like, or at least tolerate, the menthol experience; if you don't, you might be overwhelmed.