This item has been discontinued by the manufacturer. The new formulation (just as good, if not better) can be found here:
Superior shave cream made in Italy since 1907, Proraso is long lasting and economical. Coconut oil is the base of this pearlescent, eucalyptus and menthol shaving cream. Provides a smooth shave and will not dry the face. Provides a thick lather that can be applied with or without a shave brush.
Size: 150ml tube
Made in Italy