They are doing some fun things in Spain and creating Vie-Long Shaving brushes is on the list. They have unique materials including horse hair that we are really excited about. As a company they offer other shaving brushes as well that we plan to add in the future. We have gotten great feedback and the quality seems to be top-notch! Why horse hair? It seems to fall in between boar and badger, both in terms of performance and price.