Wet Shaving, Luxury Grooming and Smiles

"Hey Joe" might sound like quintessential American slang, but it isn't. No, Hey Joe is a men's grooming brand founded in Valencia, Spain. In 2014, two enterprising barbers, Daniel & Juanlu, teamed up with David, a biologist with 15 years in the cosmetic industry, to provide professional, modern tools to barbers -- and you, too. Their products are held to the highest quality standards, using the best raw materials and hand-making them in small batches, so you get quality and exclusivity. Look for the "Joe" crocodile on their packaging. The crocodile, like the barber represents patience, wisdom, clairvoyance, and survival instinct. At least the good ones do! Check out Hey Joe.

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