What's manlier, more eye-catching, or more noteworthy than a epic beard? We can't think of a thing. And neither could Sam Martin, founder of Apothecary 87. At a young age, Sam was making a name for himself in the event planning/bartending world, but when he tried to start his own company, they didn't take him seriously. He decided to grow a beard. His manly growth did more than he expected - soon he was creating a following. . . and the beard products they needed. What began as a personal use beard oil to condition his growth, became a company committed to manly grooming products. The same year that he was launching this new endeavor, his grandfather died from prostate cancer at age 87. Since 87 was also the year that Sam was born, he decided to honor his grandfather in the name of the company - Apothecary 87. In addition, he uses Movember and amazing parties to raise awareness for men's health. Now you can get oils, waxes, and accessories to be the MANliest you that you can be.