Finding the right pomade can really hurt the 'ole pocketbook. Some are excessively pricey, some are worthless, some are over-hyped! Well, try a Bona Fide Pomade and get just what you are looking for at a price that won't break the bank. If bona fide implies true, genuine, honest, good-faith, then that it how this company aims to do business. They bring you quality pomade at affordable prices. By crafting their styling aids in small batches they maintain consistency and top-notch quality. They have products for a variety of styles and needs. And they are crafted for men and women to use. These 100% American made styling product are all water-based so they wash easily out of your hair. Whether you want high shine or none, strong hold or pliable, Bona Fide Pomade as a product for you.