Always industrious. Never complacent. That's the Das Boom motto, meant to cover not just an assortment of products, but an approach to life. Das Boom is a lifestyle brand with an opinion about the Proper (with a capital P) way to handle your body care, grooming, styling, and even your fashion choices. In other words, this is a one-stop shop for the self-made man who likes to represent his worldview in everything he does. Whether you prefer a lighter outlook – represented in the use of yuzu, shiso, and saffron – or like to bring a darker, more brooding aura to the party with a scent like their Bayrum, Smoke and Dirt, Das Boom is sure to intrigue and excite the man who just can't see himself playing it safe. Never boring, always original, but still as classic as their Bourbon and Leather scent implies, this is a product line that's redefining a generation of men.