The evolution of Mr. Fine is indeed a fine story. One day, Mr. Fine – a financier on the lookout for unusual investment opportunities – heard about the benefits of a traditional wet shave. After trying it out for himself, he got hooked on the pleasures of proper grooming, particularly the refreshing tingle of a good aftershave splash. Of course, Mr. Fine's keen financial mind wondered whether he could re-create his very favorite aftershaves at home to save a few bucks, and there you have it: the very fine story of some very fine products. All of his aftershaves contain only four ingredients, none of which are petroleum-based or contain artificial colors or strange emulsifiers. After all, he's not interested in dermatology or cosmetology or any other trendy “ology.” Mr. Fine only wants to restore the pleasant efficiencies of a good shave and a great scent to men everywhere.