Wet Shaving, Luxury Grooming and Smiles

In 1927, the world was changing. Waltzing and fine wine were giving way to jazz and cocktails. And men were starting to take a much more serious interest in their hygiene and grooming than they had in decades past. Against this backdrop, a Dresden entrepreneur launched a men's eau de toilette that claimed to deliver on 7 promises: Helps eliminate spots and other impurities; disinfects the skin; makes the skin elastic and smooth; prevents a greasy sheen; opens blocked pores; improves the blood flow; and works deep into the skin. Those were the original claims of Pitralon, and today the formula – and its promises – remain essentially unchanged. The no-nonsense ingredients, the earthy and classic masculine scents, and the straightforward clean, fresh sensation all let you know you're using a time-honored brand.

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