So I love anise, love it. If you have ever had a high quality anise candy it leaves your mouth feeling fresh. Now imagine that with a hint of mint that sticks with you much longer then five minutes. I've been a die hard cinnamon toothpaste fan for years, but I'm not going back. Not only do I love the taste of this toothpaste but it cleans my teeth at least as well as any brand you'd find in the big box stores. Wish it was cheaper, but I like the flavor so much more than the regular every day stuff that I'll definitely be ordering again.