Smells like shaving at the height of spring, with the window open, next to an orange grove. Definitely citrus-y, floral, bright, overall a really unique scent. I was a little confused when I opened the tin the first time to find all the product slumped against one side, as I was expecting a hard soap, but no matter! It works great and smells great and lingers nicely for a while after my shave. My girlfriend likes the scent, as well. She'll stick her nose in the mug during my shave sometimes! Nice protection, full lather, easy to work up, little goes a long way. All the aspects of a good shave. Recommended!