Captain's Choice is a brand that got started in the quest of the perfect aftershave. After smelling everything on the self at the local store, he set out to make his own. The owner is passionate about finding not only a great base for his products, but making sure it does the job it's supposed to do. So, his aftershaves close the pores and provide needed moisture, and his soaps clean well and smell great. The feedback and desires of customers is carefully considered when the final touches are made on these products. Just check out those customer reviews. We share his enthusiasm for all things that smell lovely and have even had the privilege of working along side of the Captain on a new product release: North. In pursuit of perfect, North went through dozens of revisions and review from two focus groups. Good enough, wasn't. It had to be great. His nautical labeling and packaging is brilliant and worthy of any fine shop or boutique (like ours). Our hats are off to The Captain!