Jenulence is a company that is committed to being natural and they say "if you can't eat it, then don't put it on your skin." Men have needs just like any woman out there to take care of their hair. In some ways, they have much more to attend to than the ladies. For men, taking care of that ever-growing facial hair is quite a task. The beard and mustaches must be maintained, yet this area of the body is not like a scalp and has different needs. Jenulence created a beard shampoo and conditioner for exactly this reason. And keeping those whiskers in place is just as important as keeping those whiskers clean, and wax will do just that! You can be assured these items are free of chemical preservatives, dyes, and fragrances.