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Floid: A Smoldering Spanish Shave

Three words: Vigorous. Genuine. Massage.

Now that we've got your attention, let us introduce you to somebody. This is Floid. Floid has been winning the hearts, minds, and faces of men across Spain since 1932, and he's slowly expanded his conquest to the United States, Germany, Great Britain, and France. Where will Floid appear next? It's hard to say. But wherever he goes, it will be a place where ladies are searching for the elusive real gentleman, a place where the classic tradition of masculine honor is prized. And, of course, a clean, comfortable shave and a nice pleasant cooling aftershave. But we digress.

Why we're featuring it:

There's something irresistible about a brand that's so steeped in throwback machismo. Floid apologetically bills itself as a brand for “real men,” and they're not afraid to tell you exactly what they believe a real man is all about. In the Floid universe, honor, bravery, and a certain appeal with the ladies are the hallmarks of masculinity. There's a Don Juan flair to this classic brand, which we have to admit translates to the way we feel when we've splashed on a little of the Floid essence to start the day.

Why we like it:

It's not just the macho image or the smoldering sexiness we imagine we embody when we're holding the bottle (oh come on, it's not just us....right?). This is a brand that's been quietly brewing up quality products that appeal directly to the things men really want in their shaving lineup: high quality, super convenience, and a price point that leaves plenty leftover for wining and dining the droves of admirers who are sure to flock to your side after a Floid shave. Okay, so maybe “droves” is a bit strong, but we can tell you from experience that the scents are definitely attractive (the WCS staff is especially devoted to the Blue line). 

The aftershaves are refreshing but not bracing, the gels and lotions are nicely moisturizing, and the whole suite of products really does reduce razor irritation and keep things comfy. Oh, and they're still selling their flagship “Vigorous Genuine Massage,” otherwise known as the Vigoroso. We dare you not to feel just a little extra macho when you start your morning off with THAT.

Who this is for:

If you're into high-quality shaving products at an excellent value, take a look at Floid. The bottles last a long time, and the performance won't disappoint. This line is best for guys who prefer something tried-and-true, not too edgy, but not too buttoned-up, either. Think Antonio Banderas, not Colin Firth.

Who this is not for:

If you're on one of the extremes – favoring a barely-there fragrance or a really assertive, exotic aroma – Floid probably won't push the right buttons for you. This brand is also not quite right if you're into an extremely polished, sophisticated style or if you're more the rough-and-ready outdoorsman or the environmentally conscious do-gooder.

You need this:

  • Floid Pre-Shave Oil is the perfect product for softening your beard for a wonderfully smooth shave. It's great for sensitive skin!
  • Floid BLACK After Shave is one of Floid's newer splashes, and it definitely has a more modern twist to it. It tones and cools the skin, and its strong, masculine scent smells great.
  • Floid AMBER After Shave is also a popular choice for post shave soothing. The scent is old world barbershop and is a bit sweeter than others in the Floid line.

Shop for even more Floid products here!

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