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Wet Shaving and Grooming Blog

  • January 3, 2018 West Coast Shaving

    Shaving Brush Startup Guide

    The history of the shaving brush is a bit of an obscure one. A handful of historical references point towards the origin of the shave brush coming out of 18th-century France. However, several other references date before this and come from countries all around the world, so it’s quite difficult to say with confidence from where and how the shave brush emerged. But we do know that this - coupled with the introduction of the straight razor design of around the same time -  it revolutionized men’s shaving.
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  • January 3, 2018 West Coast Shaving

    Straight Razor Startup Guide

    So you’re ready to go cutthroat, huh? Maybe you’ve covertly observed the manly art of running a steel blade over your stubble and thought “why not?”. Maybe you’ve experienced a professional hot-towel shave experience and thought “how can I not?” For the true straight razor aficionado once you start, you will never go back. The benefits (arguably the closest shave possible, less irritation, less infection, less environmental impact) can far outweigh the concerns. But this isn’t for the faint-of-heart, and it may help to know a little about what makes one straight razor different from another, and why you may benefit from one blade versus another.
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  • Merkur: A Classic DE Razor for Every Man-West Coast Shaving
    January 3, 2018 West Coast Shaving

    Merkur: A Classic DE Razor for Every Man

    There's a reason Merkur was one of the very first brands West Coast Shaving carried (sniff....oh, the nostalgia). Merkur is one of those household names in wet shaving that's so well-known, it almost flies under the radar. Their DE razors are a part of our higher shaving consciousness, and if they aren't already part of yours, they should be.
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  • Get California Chic with Baxter of California-West Coast Shaving
    January 3, 2018 West Coast Shaving

    Get California Chic with Baxter of California

    This year, men's grooming pioneer Baxter of California celebrates 50 years of effortless coastal chic. In honor of that monumental anniversary, we thought it was high time we got you all better acquainted with this cool brand.
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  • Get Your Whiskers Neat and Natty with Mr. Natty-West Coast Shaving
    January 3, 2018 West Coast Shaving

    Get Your Whiskers Neat and Natty with Mr. Natty

    Mr. Natty's is a fine line of tip-top products made in the image of old-timey barbershops with famous beard elixirs are deservedly popular amongst discerning gents who care to keep their beards looking dapper.
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  • Izola: A little quirky, A lot quality-West Coast Shaving
    January 3, 2018 West Coast Shaving

    Izola: A little quirky, A lot quality

    If you thirst for adventure, love a good dose of quirkiness, and are drawn to Old World aesthetic and quality of products, we know you'll love Izola as much as we do! The Izola brand brings attention to detail, great design, and exceptional care to functional everyday objects. These are items that are “built to last”, with a plenty bit of quirky to go around (think: toothbrushes with the months printed on them and a letter opener imprinted with the words "break the rules"). Plus, this company is totally environmentally friendly. It's safe to say Izola is the real deal.
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  • Rubis Tweezers: Practicality Meets Luxury-West Coast Shaving
    January 3, 2018 West Coast Shaving

    Rubis Tweezers: Practicality Meets Luxury

    Practicality and precision seem to be in the Swiss nature. And that is why we love Rubis Tweezers. These tweezer are like no other, with perfectly closing tips, precise edges, and arms that offer a just the right amount of resistance. In two words: Precision. Luxury. This could be the last set of tweezers you will ever need to buy. We love this brand, and we know you will, too. Find out more!
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  • Featured Brand: Rooney Shaving Brushes-West Coast Shaving
    January 3, 2018 West Coast Shaving

    Featured Brand: Rooney Shaving Brushes

    West Coast Shaving is pleased to introduce R.A. Rooney & Sons, a family-run company that has been perfecting the art of a great shave for over two centuries. Both Rooney's loyal fans and newcomers to the brand alike will be thrilled with the vintage-inspired Heritage Collection from this iconic brush-maker, densely packed with luxurious super badger hair and featuring classy handles that evoke the good old days when you could buy a shaving brush that outlasts you.
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  • January 3, 2018 West Coast Shaving

    5 Reasons to Wet Shave

    Traditional Barbershops are making a return, and it is easy to see why. For a bit of cash you, and your skin, gets pampered the old-school way. The atmosphere that these shops have, it takes you back to a simpler time.
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