Wet Shaving and Grooming Blog

In this Shaving 101 video, Jared gets his first lesson in how to go “cut-throat” from straight razor expert, Matt. (Don’t worry, there is no blood.) Let Jared's experience give you confidence to have a go at it yourself.

Mr. Natty's is a fine line of tip-top products made in the image of old-timey barbershops with famous beard elixirs are deservedly popular amongst discerning gents who care to keep their beards looking dapper.

Practicality and precision seem to be in the Swiss nature. And that is why we love Rubis Tweezers. These tweezer are like no other, with perfectly closing tips, precise edges, and arms that offer a just the right amount of resistance. In two words: Precision. Luxury. This could be the last set of tweezers you will ever need to buy. We love this brand, and we know you will, too. Find out more!

West Coast Shaving is pleased to introduce R.A. Rooney & Sons, a family-run company that has been perfecting the art of a great shave for over two centuries. Both Rooney's loyal fans and newcomers to the brand alike will be thrilled with the vintage-inspired Heritage Collection from this iconic brush-maker, densely packed with luxurious super badger hair and featuring classy handles that evoke the good old days when you could buy a shaving brush that outlasts you.