Wet Shaving and Grooming Blog

There's a reason Merkur was one of the very first brands West Coast Shaving carried (sniff....oh, the nostalgia). Merkur is one of those household names in wet shaving that's so well-known, it almost flies under the radar. Their DE razors are a part of our higher shaving consciousness, and if they aren't already part of yours, they should be.

Practicality and precision seem to be in the Swiss nature. And that is why we love Rubis Tweezers. These tweezer are like no other, with perfectly closing tips, precise edges, and arms that offer a just the right amount of resistance. In two words: Precision. Luxury. This could be the last set of tweezers you will ever need to buy. We love this brand, and we know you will, too. Find out more!

West Coast Shaving is pleased to introduce R.A. Rooney & Sons, a family-run company that has been perfecting the art of a great shave for over two centuries. Both Rooney's loyal fans and newcomers to the brand alike will be thrilled with the vintage-inspired Heritage Collection from this iconic brush-maker, densely packed with luxurious super badger hair and featuring classy handles that evoke the good old days when you could buy a shaving brush that outlasts you.