Fed up with the lack of versatile, wearable, washable, lovable styling products available to modern gents who like to shake up their look every now and again, Dapper Dan's founders set out on a 10-year mission to improve the state of style. In 2011, their painstaking development process culminated in the launch of their signature Matt Paste, a high-hold, low-shine, all-around all-star product that fulfilled their dreams for a dapper 'do. Now the Sheffield, UK company has expanded their line to include the firmer-hold Matt Clay and the slicker Pomade. They swear by their trio of options as a complete, full range of items that can suit any and every styling need. Dapper Dan pomades and pastes are the real deal; a modern line with a real 1930s sensibility that can handle anything from a slick part to a studiously messy look with lasting hold and easy washability, every time.