Bay rum is an intoxicating blend of carefree nonchalance, sun-soaked pleasures, and strong tradition. The fragrance of this iconic Caribbean tonic is the definition of a classic, and St. Johns is its birthplace. The St. Johns Bay Rum products of the 21st century have their roots in the very same recipe that earned a centennial medal in Philadelphia in 1876 and inspired the launch of a product line that brought the scent of the islands to mainland America in 1946. Over the years, some things have changed ??? for example, new lime-based fragrances for men and women, new packaging, and different ownership ??? but the purity and quality of the classic ingredients in every aftershave, cologne, or soap remains unrivaled. Often imitated, never duplicated, St. Johns Bay Rum is the scent that launched a thousand ships. We're sure it will lift your spirits and make that special someone say ???Hello, sailor!??