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Cella has been a go-to shaving option since 1899. You can be sure with a history like that, they know what they're doing. The customer feedback on Cella has been excellent for many years and is one we never hesitate recommending to anyone. Using a shaving brush with good backbone seems to be a popular recommendation by our customers who love this product.The main reason for this, is that it really helps to gather up all that goodness in the brush before working up the perfect lather. Not only does it preform very well, but if you like Almond-scent, this brand is a "must-try." The texture of the product is considered a soft soap. They offer the smaller tub and the brick--it seriously feels, looks and weighs about as much as a brick. Your face will thank you--as many people report great feeling skin after using this line.