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Layrite was developed at the Hawleywood's Barber Shop and Shaving Parlor, where switching to a new water-based hair product led to better haircuts. It was here Donnie Hawley combined the best characteristics of favorite products, but crafted with a formulation that was easy to wash out. Perfected and approved by actual customers in the shop. Eventually, these products became the company Layrite, proudly offering some of the finest men's vintage-inspired products, expertly crafted with a modern flair to meet the demands of today's man. They are water based designed for optimal hold and shine. They hold well like waxes but you don't have the hassle of the extra scrubbing to get it out. They do not dry stiff so they can be combed out throughout the day for that extra tidy-up. In addition to the hair goods and tools we also carry the No. 9 Bay Rum, because you know...guys just like this stuff.