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Lucia Bay had a pretty simple idea that they started with in developing their great line of men's grooming products in San Diego, California. The idea was to create quality products without unnecessary chemicals which they can easily control as they are a small independent company. You will not find sulfates, parabens or phthalates in this line. But, you will find essential oils and other excellent ingredients that will actually nourish and protect your skin. They also try to do all this keeping in mind the environment and particularly the ocean. They are committed to contribute a portion of all sales to Scripps Institute of Oceanography to help preserve this great resource.