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    St James of London | Shaving Soap, Cream and Brushes

    Born out of the Elizabethan age (a time of peace and prosperity when Britain raised itself out of the ruins of WWII), St James of London began in 1953 as an all-natural men’s grooming line. Committed to bringing to light a higher level of shaving routines for men, it met an untimely death after just 10 years. Fast forward to 2013 when Todd Fisher acquired the brand and formulas. With new fragrances to grace the old recipes, St. James was reborn in the summer of 2014, since then it has gone on to grace the shelves of the world’s best “haberdashers, barbershops, and resorts” . . . and now West Coast Shaving.