I didn't have high hopes for this one since I find most barber shop scents to be not for me but I was very wrong. It starts out pretty strong and almost over powering but soon settles down and becomes a long lasting, comfortable scent. It reminds me a bit of old spice but this is different enough to stand on its own. It also does a fine job of leaving my face feeling good and doesn't leave behind any sticky or oily feeling. I highly recommend this one!