Proraso, a venerable brand established in 1908, has become synonymous with quality in the world of wet shaving over the course of three generations. With a legacy passed down from father to son, this Italian company has continuously delivered high-quality, effective, and budget-friendly products to barbers and home groomers worldwide. In 1948, amidst a world poised for change, Proraso introduced a groundbreaking innovation: the Pre/post shave cream. This revolutionary product swiftly gained popularity in Italy and beyond, capturing the imagination of shaving enthusiasts everywhere. Now, experience the latest iteration of this classic formula with Proraso Pre & Post Cream, Sandalwood & Shea Butter.

What sets this Pre & Post cream apart is its versatility. It serves dual roles, acting as both a beard softener and a moisturizing aftershave, making it indispensable for grooming routines. Its effectiveness extends even to those with coarse beards, effectively softening whiskers in preparation for a smooth shave. Infused with the rich, exotic fragrance of sandalwood, this cream envelops the senses in a warm, masculine aroma that evokes timeless sophistication. Additionally, the inclusion of shea butter ensures intense hydration, leaving the skin feeling nourished and revitalized after each use.

Size: 100ml/3.6oz

Made in Italy.

INGREDIENTS: Aqua (Water/Eau), Stearic Acid, Glycerin, Butyrospermum parkii (Shea) Butter, Parfum (Fragrance), Santalum album (Sandalwood) Oil, Cetearyl Alcohol, Tetrasodium Glutamate Diacetate, Potassium Hydroxide, Sodium Benzoate, Phenoxyethanol, Benzyl Alcohol, Citronellol, Geraniol, Alpha-Isomethyl Ionone, Limonene, Linalool, Coumarin.