Founded in 1908, this classic brand has been a staple in wet shaving den around the world for three generations. Passed down from father to son, this innovative Italian company brings high quality, effective, and economical products to the world's barbers and home groomers. In 1948, in a world receptive to change and moving forward, Proraso introduced a new idea: Pre/post shave cream. It took Italy - and the world - by storm. Get their newest formulation in Proraso Pre & Post Cream, Sandalwood & Shea Butter.
This Pre & Post cream is unique because it can be used to soften and prep the beard prior to your shave, and be used as a moisturizing aftershave when you're done. It's wonderful for both. Surprisingly effective and exfoliating. If you have a really coarse beard, you will love the way this product softens your whiskers in preparation for the blade.
It scented with an intense, exotic sandalwood fragrance. This traditional aroma is warm and masculine. The addition of shea butter also makes it intensely moisturizing!
Made in Italy.