Ok, so honestly I probably should not be rating this pomade as it is the first and only pomade I have ever used. When I was younger I used some hair spray, then styling gel, but I didn’t particularly like either. Then I went about 20 years with a crew cut and didn’t need hair product. In the last couple of years, I’ve grown my hair out some but didn’t want to go back to gels that leave your hair feeling like it is a helmet. I had a friend recommend trying a water based pomade. I added Prospectors Diamond Pomade to an order while picking up a new lathering bowl. I absolutely love it. It has an interesting fragrance in the can that doesn’t really transfer to the hair, and I am fine with that. I’ve used it everyday and still have plenty leftover…a little goes a long way. My hair is easy to style and holds all day under normal office circumstances. The best thing is that it doesn’t get super hard where when you move one hair, you move every hair on your head like hair gel. I haven’t tried it when I’m sweating a lot, so I don’t know if it holds through that or not. It seems to be competitively priced. I recently tried wearing a hat after applying the pomade and it holds decently but you still will want to carry a pocket comb if you opt to wear a hat. Overall, it is an amazing product that I will definitely be purchasing again. It is a Diamond in the Rough!!!