Born out of the Elizabethan age (a time of peace and prosperity when Britain raised itself out of the ruins of WWII), St James of London began in 1953 as an all-natural men’s grooming line. Committed to bringing to light a higher level of shaving routines for men, it met an untimely death after just 10 years. Fast forward to 2013 when Todd Fisher acquired the brand and formulas. With new fragrances to grace the old recipes, St. James was reborn in the summer of 2014, since then it has gone on to grace the shelves of the world’s best “haberdashers, barbershops, and resorts” . . . and now West Coast Shaving.
One of the best all around hair styling products on the market today, this pomade checks all the boxes. It is water-based so it washes out easily. It is medium hold and works great on wet (lighter hold) or dry (stronger hold) hair. Regardless of which way you choose to use it, it can still be restyled throughout the day. The matte finish is a great natural look.
It is scented with just a subtle aroma of lavender – crisp, clean, and calming. But this isn’t an aroma that will linger. It will slowly dissipate throughout the day, so it won’t interfere with whatever other fragrance you have going on.
Made in England
Ingredients: Aqua; VP/VA Copolymer; Petrolatum; Bis-Diglyceryl Polyacyladipate-2; VP/DMAPA Acrylates Copolymer; Cetearyl Alcohol; Mineral Oil; PVP;Ozokerite; Glycerin; Lanolin; PEG-40 Hydrogenated Castor Oil; Propylene Glycol; Tricontanyl PVP; Ceteareth20; Pheonoxyethoanol; Lavadula Angustifoilia(Lavender) Oil; CitrusAurantifolia(Lime)Oil; Methylparaben; Ethylparaben; Butylparaben; Propylparaben; Isobutylparaben; Geraniol; Limonene; Linalool; Citral