This product formula has been personally created by Franco Bompieri after a trip to Sicily, where a local barber told him about capsicum contribution to blood circulation. Back in Milan, Bompieri thought about producing a lotion combining capsicum and menthol, extracted from mint essential oil, and made several attempts to find the right combination of the two ingredients; only after a few years he was able to discover the formula which is still used today to strengthen hair and boost growth. To use: Apply a few drops on damp scalp, massaging and rubbing it for a while with fingertips. Then comb the hair backwards. Do not rinse, while if you wish you can rub the hair with a towel and dry it. In case of eye contact, rinse immediately with warm water. This product is Barbieria's absolute best-seller; just being nearby the shop, any customer of ours recognizes its unique fragrance, giving off freshness. Our frequent clients use to say our lotion perfume is the typical scent of Via Gerolamo Morone, where Barbieria is located.