Someone recommended this as a pre-shave. I normally use Floid Shaving Oil. As a pre-shave the Trumpers moisturized but lacked the slick of Floid, so I found other uses. Showering at night, I use this first thing in the morning to moisturize my face. Showering in the morning, I use this after shower to lock-in moisture, then I use Floid after I rinse. On the rare occasions when I use rose shave cream, I use this as an aftershave. After all, how many rose aftershaves are there?! On rarer occasions, I use it after I use my open comb razor, or Feather Blades; otherwise, my neck gets irritated after extended usage. I would bet there are other uses i haven't thought of.