This amazing formula is going to provide you with a unique hold and matte finish. No more of that tugging-hair-out-formula with your comb or brush as with some other products. Our pomade will glide into your hair effortlessly and cleanly allowing you to style with utter ease. This Matte Pomade also has great staying power but washes out with just water. It’s everything you know and love about Suavecito Pomade in a completely matte finish. DIRECTIONS: Apply to dry hair for a true matte experience. Style with brush or fingers for a natural look or style with a comb for that tight appearance. Use water sparingly. Start with a quarter sized amount in your palm. Rub product into hands and fingers. Work into hair with fingertips from the roots up. Ensure even distribution of product. Comb to desired style. To remove, simply wash out with water. Medium hold, no shine, perfect for textured, natural styles.